The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Julie Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin Agency: Leo Burnett Company / Chicago Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days Agency: MTV Networks / New York Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman Agency: Net#work BBDO / Johannesburg Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive Agency: Publicis Mojo / Southbank Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator Agency: Rainey Kelly Campbell Roalfe/Y&R / London Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Julie

Consumer Television / Consumer Television Over :30 Single

04439A

2004 Advertising Merit Award

Leo Burnett Company / Chicago

Morgan Stanley

Kevin

Consumer Television / Consumer Television Over :30 Single

04440A

2004 Advertising Merit Award

MTV Networks / New York

MTV

The Osbournes: Those Were the Days

Consumer Television / Consumer Television Over :30 Single

04441A

2004 Advertising Merit Award

Net#work BBDO / Johannesburg

Opel Corsa Lite

Mothman

Consumer Television / Consumer Television Over :30 Single

04442A

2004 Advertising Merit Award

Ogilvy & Mather / New York

American Express

One Hour Photo

Consumer Television / Consumer Television Over :30 Single

04443A

2004 Advertising Merit Award

Publicis Mojo / Southbank

Nike Australia

Rugby Keep the Ball Alive

Consumer Television / Consumer Television Over :30 Single

04444A

2004 Advertising Merit Award

Rainey Kelly Campbell Roalfe/Y&R / London

Land Rover

Gator

Consumer Television / Consumer Television Over :30 Single

04445A

2004 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

City Lodge

Soggy Pants

Consumer Television / Consumer Television Over :30 Single

04446A

2004 Advertising Merit Award

Wieden+Kennedy / New York

ESPN Brand

Makeshift

Consumer Television / Consumer Television Over :30 Single

04447A

2004 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Gamebreakers

Consumer Television / Consumer Television Over :30 Single

04448A

2004 Advertising Merit Award

Wieden+Kennedy / London

Honda

Everyday

Consumer Television / Consumer Television Over :30 Single

04449A

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